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Wednesday, 10 December 2008
Nudism to Promote Drinks (Pepsi)
This is a raunchy but fun print ad promoting Pepsi Raw, a drink created by PepsiCo made of natural ingredients such as apple extract, plain caramel, acacia trees, sprinkling water, and other natural ingredients.

This ad, which is called “Pepsi Raw: In the Raw,” plays off the concept that getting naked is natural and so are the ingredients in Pepsi Raw.

The print ad campaign was created by advertising agency Abbott Mead Vickers BBDO, UK.

Some great images that work. Very refreshing to see someone like Pepsi doing some creative with an edge ... Love It!

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posted by Bear @ 13:34  
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